Blueprint was founded in 2005 to help companies design products, systems and services that people can actually use and enjoy. Our focus is exclusively on the user experience. We focus on what matters most to your company - your customers and users. We are based in Chicago, home to some brilliant architecture and a big shiny jelly bean!

Our Team

Our principal consultants are experimental psychologists. We know how to investigate human behavior and go beyond the obvious, bringing together usability, design and user psychology.

Our Experience

We have experience working with a wide range of products, services, platforms, applications and industries. Our experience includes:

  • Power tools
  • Packaging
  • Medical devices
  • Mobile devices
  • Software applications
  • Store displays
  • User instructions
  • Websites
  • Baby care products
  • Consumer products
  • Domestic appliances
  • Financial services
  • Hand tools
  • Home care products
  • Interactive & Streaming TV
  • Kitchen appliances
  • Office equipment
  • Operator panels

Our Clients

Here are some of the companies and brands we've worked with:

  • LPL Financial
  • LucidWorks
  • Masco
  • McDonald's
  • Microsoft
  • Motorola
  • Mr. Coffee
  • Newell Brands
  • Paper Mate
  • Plantronics
  • Procter & Gamble
  • Roku
  • Rubbermaid
  • Shugoll Research
  • Spigit
  • Swingline
  • Tetra Pak
  • Therma-Tru
  • Tres Design Group
  • Whirlpool
  • World Kitchen
  • ACCO Brands
  • Amgen
  • Arrow Fastener
  • Bayer Healthcare
  • Belkin
  • Bissell Homecare
  • BMO Harris Bank
  • CDS Global
  • Chicago Cutlery
  • Cyberpulse
  • Earlybird Creative
  • Folgers
  • FoodSaver
  • Grainger
  • Hamilton Beach
  • HAVI Global Solutions
  • Hewlett-Packard
  • Intuit
  • Jarden Consumer Solutions
  • JohnsonRauhoff
  • Irwin Tools
  • Liberty Hardware

Why choose Blueprint?

Our approach to user experience design has proven cost benefits and is guaranteed to result in successful outcomes as we help you see your designs through the eyes of your customers.

We provide you with:

  • An independent viewpoint
  • Access to knowledgeable professionals 
  • Practical and realistic recommendations 
  • A reliable and professional UX design partner

Case Studies

Find out how our UX services have helped leading companies to improve their products and services. 

Usability Testing

Usability Expert Reviews

User Needs Discovery

User Personas