Blueprint Usability

Why you should choose Blueprint

We have “walked in your shoes”. We understand how things work inside companys and design teams, and we understand the kinds of goals and objectives you want to achieve, and the decisions you have to make to get there.

We know the demands, constraints and pressures that you have to deal with, and we can deliver to tight schedules without compromising our work.

User champions

We are experts on the kinds of user experiences that work and the kinds that don’t. We listen to people and watch what they do, learning how they perceive a product as well as how they interact with it. As associates of your design team we fly the flag for the end-user.

Direct approach

We advocate a direct approach to user research and usability, focusing on observable behavior and verifiable data. We understand how important it is for you to be able to make data-informed design decisions.

Practical and realistic

Our consultants are internationally respected experts. Our senior consultants are all experimental psychologists, skilled in researching the way people work, play and think. Although they are highly qualified academically, their approach and advice is pragmatic and firmly grounded in the commercial reality of product development.

Personal Service

We are not the biggest consultancy - and we intend to stay that way.

Our relatively small size allows us to provide a close personal service, and our operational model allows us to scale our solutions should your project’s scope or timelines change.

Your work is conducted only by highly experienced researchers and usability practitioners, and you will have a single point of contact.

Cost effective

We use cost-effective techniques with proven benefits to help innovators, designers and developers get the data they need to see their concepts and potential products through their users’ eyes.

It's good to talk!

We love talking about usability. Call us for a chat on 312.238.9490. Or if you prefer ... just click on this button.

request a proposal