We understand how things work inside companies and design teams, and we understand the kinds of goals and objectives you need to achieve, and the decisions you have to make to get there.
We know the demands, constraints and pressures that you have to deal with, and we know how to deliver to tight schedules without compromising our work.
We are experts on the kinds of user experiences that work and the kinds that donít. We listen to people and watch what they do, learning how they perceive a product as well as how they interact with it. We fly the flag for the end-user.
We advocate a direct approach to user research and usability, focusing on observable behavior and verifiable data. We understand how important it is for you to be able to make data-informed design decisions rather than rely on guesswork.
Practical and realistic
Our consultants are internationally respected experts. Our senior consultants are experimental psychologists, skilled in researching the way people work, play and think. Although they are highly qualified academically, their approach and advice is pragmatic and firmly grounded in the commercial reality of product development.