Philip Hodgson

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Philip holds an M.A. and Ph.D. in Experimental Psychology and has spent 30 years investigating human behavior, researching user experience and promoting user-centered design. His UX work has influenced the design of products and systems in the USA, Europe and Asia that range from kitchen appliances and hand-held power tools to baby diapers (yes, really); and from web applications, medical devices and packaging to production line equipment. Philip studied cognition and the perception of speech and language at the universities of York and Oxford in the UK, at Northeastern University in Boston, and at ATR Labs in Kyoto, Japan. He has received research awards from the Association for Psychological Science, the American Psychological Association, the Acoustical Society of America, the UK's Medical Research Council, and the Royal Society - the world's oldest scientific institution. Philip served as a reviewer for the International Journal of Speech Technology and the International Journal of Human Computer Interaction; and was a member of an Acoustical Society of America delegation to China. Philip has also contributed to ISO 20282 (Ease of operation of everyday products) and to the NIST/ANSI common industry format (CIF) for usability reporting. He is the co-author of Think like a UX Researcher to be published in 2019 by Taylor & Francis.

David Travis

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David holds a BSc (Hons) degree and a Ph.D. in Psychology and he is a Chartered Psychologist. His career spans three decades as a researcher, consultant, author and business executive. His professional affiliations include membership of the British Psychological Society, the Experimental Psychology Society, the Information Architecture Institute and the Usability Professionals Association. David has carried out user experience consulting activities for many clients and he has delivered over 100 training seminars in usability for a range of private and public sector organizations. He studied visual processing and the perception of color at the universities of London, Cambridge and at NYU. David has written two books on usability (Effective Color Displays: Theory and Practice, and E-Commerce Usability) and co-edited a third (Information Superhighways: Multimedia Users and Futures). His latest book (a free download) is The Fable of the User-Centred Designer. He is the co-author of Think like a UX Researcher to be published in 2019 by Taylor & Francis.

Lynne Tan

Lynne has more than 20 years of experience as a researcher in human behavior and psychology, in product usability, and as an instructor in experimental design, research techniques and statistical methods. Her work with Blueprint has involved the usability of medical software, consumer goods, domestic appliances, packaging, office equipment and interactive television. Lynne previously held the position of Professor of Psychology at the National University of Singapore where she developed ground-breaking new methods for studying infant cognition. She holds a D.Phil. in Experimental Psychology from the University of Oxford.

Moin Rahman


Moin holds a B.S. in Mechanical Engineering and an M.S. in Human Factors & Cognitive Engineering.  He has over 25 years experience in usability, physical and cognitive ergonomics, human factors and basic and applied scientific research. Moin has conducted both lab-based and in situ user research to guide product development in consumer and commercial markets. His work has influenced the design of products ranging from handheld communication devices, medical devices, computerized machine tools and vehicular cockpits. Moin has pioneered a new paradigm called High Velocity Human Factors (HVHF), which is utilized to understand cognition and decision-making when human agents have to perform under stressful conditions (e.g., emergency medicine, piloting, homeland security and defense).  Moin is a member of the Human Factors and Ergonomics Society. He has published in peer-reviewed journals and presented at international conferences.

Phoebe Ng


Phoebe Ng is an accomplished and passionate UX and Industrial Designer who specializes user experience design by weaving hardware, user interface, usability, technology and other creative factors together into meaningful, useful and aesthetically pleasing products. My work spans from digital interface to hardware in the fields of social network, collaboration platform, consumer electronics, consumer notebooks, telecommunications, and medical devices, to fashion where I have created design vision and viable design solutions for many US and international customers. Phoebe is trained in both Industrial and Communication design. Her work is internationally recognized and she has earned numerous design awards worldwide, including IDSA IDEA and AIGA.