Going Beyond the Obvious
When it comes to understanding your customers and users, we (like a certain well know beer) can help you reach the parts that others can’t reach!
Our expertise in human psychology qualifies us to both design and conduct research that can help you probe beyond the obvious. If you can see it, hear it, smell it, touch it, taste it, or think about it, there are questions to be asked that we can help you answer.
If I had 20 days to solve a problem, I would take 19 days to define it.
Albert Einstein
We have previously investigated:
- Customer perceptions of product quality
- Acceptance thresholds for cleanness
- Effective and intuitive audio alert tones
- Wearable computing
- Voice-controlled interfaces
- The perceptions of pre-linguistic infants
- Customers' implicit attitudes towards brands
Designing research
If you are using the same methods as your competitors to ask the same questions of the same people, then you will get the same answers and learn the same things. Where's the advantage in that?
To leave your competitors trailing you need to go beyond the same old questions and the same old tired and predictable responses. At Blueprint we frequently design bespoke research methods - tailored specifically for a client - and we provide the method, test plans, data collection and analysis tools, report templates, and even in-house training.
Contact us to find out how we can help you refresh your approach to customer and user research.
Move over Sherlock Holmes!
Experimental Psychologists are like detectives - they know how to find out things! At Blueprint, we are experts in research techniques that can probe and reveal aspects of human behavior that may not be obvious and which may defy conventional methods of self-report.
We know how to get answers in ways that don’t simply rely on asking predictable questions. In fact, frequently our methods don’t involve asking any questions at all. Just like a good detective, we know how to read behavioral clues and we know how to collect ... evidence.
If it has to do with some aspect of human behavior, and if you can think of the question (or even if you can’t) we’ll help you get the answers!