User Needs Discovery
We take a direct approach to discovering users’ needs - one that eliminates the guesswork and does not rely on customers' memories, interpretations or speculations.
We walk in the shoes of your customer - literally working alongside the user - and we closely observe their behavior, their goals, and their world. It works. You'll be amazed at the results!
What our approach gives you
Our approach results in a rich description of your customers and users, the environment in which they work and a description of real life goals and tasks.
We reveal unmet needs - the critical triggers for identifying key system functions - and we present these in the real world context of use.
We provide you with:
- User profiles
- Environment profiles
- Task profiles
- A priortized list of unmet needs
- Recommendations for meeting those needs
Time-to-market pressure will yield to user-experience demands. Firms that continue to rush ahead with features and functions that don’t serve user needs will fly headlong into failure. Unsatisfied users will flock to, and stick with, competitors offering a better user experience.
Forrester Report
The benefits of our discovery method
If you are trying to develop new products based on the opinions of internal stakeholders, or on 'the way we have always done things' then stop! It's not going to work. You need real user data.
Our approach will give you a clear picture of your users' goals and will show you precisely what they need to achieve in order to succeed. We will show you the gaps and pressure points that result from unmet user needs - these are your product opportunities!
Market research and focus group research cannot get you there. You need to actually observe people doing their jobs! We can help you do that.