Web Usability Training

This popular web usability training seminar describes best practice in web usability, demonstrates good and bad examples of web pages and teaches you the tools and techniques you need to make your own web site a success with its users.

This seminar is led by Dr. David Travis who has over 20 years experience in the field of user-centered design.

Duration

This is a two-day seminar.

Need to convince your boss? Download and edit this approval letter. (MS Word format, 256 kb).

Overview

There are dozens of books and web sites dedicated to web usability, but few of these provide the ‘big picture’. The aim of this course is to help delegates design better web sites by showing how the various usability tools and techniques fit into real-world design and development processes. This web usability training course will give you hands-on experience in all the key areas of usability, from identifying your customers through to usability testing your web site with them.

Over the two-day course, delegates engage in a practical design activity that helps them discover the usability secrets behind e-commerce development. The activity covers the full design lifecycle, including business requirements, customer needs, page and site design, prototyping and usability testing.

What you will learn

• The four principles of human-centered design
• Understand why market segmentation isn't enough to create great user experiences
• Learn how to create a user experience vision for your web site
• Understand the "context of use"
• Learn techniques for building pictures of your customers and the environments in which they work
• Learn what it is that customers actually want to do with your web site
• Learn metrics for specifying usability
• Learn techniques for structuring the site's functionality
• Appreciate that the user interface is more than screen design
• Learn basic techniques for screen layout
• Discover techniques for developing cheap, throwaway prototypes to get quick feedback from your users
• Learn techniques for testing the design with and without customers
• Track real world usage and continuously improve the site
• Learn how to make usability happen in your organization

Detailed lesson plan for this Web usability training seminar (pdf format, 232 kb).

Here's what people say about this course:

• “This was a really good consolidation of all the reading I have done and all the techniques I have learnt through witnessing second hand.”
• “The real-life examples really bring the theory to life.”
• “A great balance between presentation and audience participation that really helped put the focus back into user-led design.”
• “Practical and realistic methods for creating usable web sites.”
• “A practical, interactive and informative course that has given me more insight into the tools I need to test usability.”
• “Anyone planning a web usability initiative should attend this seminar first.”
• “It gave me a real insight into thinking about the bigger picture of web usability and customer journeys.”
• “Everyone involved with the creation of interfaces should learn about usability and how to test for it. This course is a great starting point.”
• “This course has given me confidence in talking clients through the benefits of usability and the general user-centred design approach. It's been a great help, thanks!”

This seminar is aimed at:

• Software developers who want to learn techniques for designing better websites.
• Business analysts who want quick and effective tools for communicating requirements of web users.
• Interface designers who want to learn methods for testing and evaluating their web designs.
• Project managers who want a full lifecycle process for introducing usability into their web project.
• Marketing managers who want to find out about the business and brand benefits of a usability focus.
• Website designers who want to understand the principles of human-centred design.

Questions about the course?

Call us on 312-238-9490 or e-mail your question to info@blueprintusability.com