User Centered Design

Our consulting model is based on an international standard (ISO 9241-210) for user-centered design. It puts the user in the driving seat. The User Centered Design process is guaranteed to result in a positive user experience while also reducing both development costs and time to market. 

What is User Centered Design?

User Centered Design (UCD) requires knowing who your users are, what they want to achieve with your product, and the conditions under which they will use it. It puts the users’ considerations - not those of the product or the company - first, and it requires answering three straightforward questions: Who? Doing what? Under what circumstances?

Our UCD methodology has these four stages:

1. Analyze the opportunity
This stage provides the business context. We identify the key stakeholders and market segments and their expectations, requirements and success criteria, and we help you develop ways of managing these expectations throughout the design lifecycle. 

2. Build the context of use
In this stage we develop a rich description of your customers and users, the environment in which they use the product or system, and a description of realistic activities and use case scenarios. We use these to tease out the inherent psychological aspects of the user experience so that you can consider these when you make design decisions.

3. Create the user experience
This stage is at the core of the design cycle. It is an iterative process that begins by agreeing key performance indicators for the product or system - quantitative measures, based on key customer and business requirements that the management team use to determine if the product is ready to release. Next we help you develop the user interaction, task flow or information architecture, starting with paper prototypes or models and then moving from low to high fidelity interactive prototypes. Then we test for usability by using both domain experts and representative customers and users.

3. Track usage and improve the product
We know that your customers present a moving target and that technology and competitive pressures change rapidly. We can help you revisit customer needs as they update their skills, and as their goals, tasks and environments change. We can also help you map usability measures to your key business measures to make sure you can relate your usability investment to your company's bottom line.



Our Consulting Model

Our consulting model is based on ISO 9241-210 'Ergonomics of human-system interaction'. This User-Centered Design model ensures we keep your users in sharp focus throughout the entire end-to-end design lifecycle.

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